Imagine if your daily tasks could be transformed into an amazing, immersive and eye-opening experience…

This was the premise for the Great Wilderness Car Wash Experience – our joint project with Unit 9 and Destination British Columbia.

The basic idea was to show people the beauty of Canada in a place where they would be waiting anyway – i.e. a car wash!

With a custom-made, seamless staging of projections, light effects and sound, we created small worlds in the individual segments of Best Car Wash in Hamburg, showcasing the breathtaking nature of British Columbia.

Many thanks to Unit 9, Destination BC, zulu alpha kilo, Lynx Media Systems, Magnus Augustin and Best CarWash Hamburg for this very trusting and creative cooperation!

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Team Urbanscreen
Production Management: Majo Ussat & Till Botterweck

Scenographer: Armin Jakob

Team Lynx Media Systems
Technical Director: Frank Wagner

Team Unit9
Director of Production: Mindy Lubert
Production Lead: Sarah Barson
Line Producer: Magnus Augustin
Creative Director: Sam Cannon
Executional Director: James Medcraft
Production Designer: Robin Klußmann
Art Director Hanging Trees & Waterfall: Jule Krauss & Anna Blanke

Team zulu alpha kilo
Senior Producer: Teresa Baylay
Creative Director: Vic Bath
Account Director: Lauren Hutton

Documentation
Camera: Vanessa Kinder, Moritz Horn. Till Botterweck
Editing: Vanessa Kinder
Sound: Lucas Hoge