In March 2020 we were able to add another architectural milestone to our portfolio: For the launch of the new Telekom Business campaign X MAL MEHR we were asked to illuminate the iconic Elbphilharmonie in Hamburg.

It was an unforgettable evening: While Superstar James Blunt himself performed inside the building for the MagentaMusik 360 cameras, it’s façade was colored in the classic Telekom-magenta. In combination with characteristic symbols of Hamburg, the Hanseatic city’s landmark was all about the new Telekom Business campaign.

Many thanks to Telekom Business, DO IT! GmbH, Pixway – Creative Visual Event Solutions and PRG: Germany!

Comissioned by: Telekom Business

Premiere: 11.3.2020

Production Management: Majo Ussat
Creative Direction: Till Botterweck, Majo Ussat
Art Direction: Julian Hölscher
3D Design: Moritz Horn

Documentation
Camera: Lennart Liedtke, Sönke Laengner
Drone: TVN
Editing: Lennart Liedtke
Photos: PRG, Lennart Liedtke, Sönke Laengner

Credit: PRG